décembre 2022
Écoutez, sachez, soyez pertinent
Surpasser les cibles et les attentes.
novembre 2020
How to compete against tech giants that deliver relevance in every interaction? By mastering the art of relevance.
Coveo Chairman and CEO, Louis Tetu, discusses relevance and personalization with Bozoma Saint John, CMO of Netflix, and former Chief Brand Officer at Uber. They dive deep into the importance of unheard signals from customers: listening to pop culture signals and knowing what people want, sometimes before they even know it themselves. By tapping into these unheard signals, Bozoma has made the century’s hottest brands—Netflix, Uber and others— relevant, resilient and incredibly successful.
Listen to these two leaders have a comprehensive discussion about why relevance is the secret weapon to success in this experience economy. Understand how to create relevance in all areas of your business, from marketing to commerce to the workplace. Learn how the best leaders combine listening, data, AI and creativity to win.
Coveo Chairman and CEO, Louis Tetu, discusses relevance and personalization with Bozoma Saint John, CMO of Netflix, and former Chief Brand Officer at Uber. They dive deep into the importance of unheard signals from customers: listening to pop culture signals and knowing what people want, sometimes before they even know it themselves. By tapping into these unheard signals, Bozoma has made the century’s hottest brands—Netflix, Uber and others— relevant, resilient and incredibly successful.
Listen to these two leaders have a comprehensive discussion about why relevance is the secret weapon to success in this experience economy. Understand how to create relevance in all areas of your business, from marketing to commerce to the workplace. Learn how the best leaders combine listening, data, AI and creativity to win.
Bozoma Saint John
CMO
Louis Têtu
Chef de la direction
