PMI’s partnership with Coveo helped them achieve digital transformation. They were able to streamline content discovery, employ seamless cloud-based search, and enjoy rich analytics to gain insight into visitor usage and behaviors. This gave the company what it needed to continue serving existing customers and help organic search traffic continue its journey.
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Case Study
5 min read
AI-Powered Search Relevance for Seamless Experiences
Nous, en chiffres
Les chiffres parlent. C’est pourquoi nous aimons les données.
Voici ce que disent les nôtres.
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~40 % consacrés à la R&D
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750+ employés
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500,000 Monthly search engagements
Problem: PMI wanted visitors from organic web search to seamlessly continue navigation — and this needed to scale to thousands of visitors and across seven search interfaces in 200 languages.
Solution: PMI improved the digital experience for visitors from over 500,000 monthly searches by displaying a dropdown carousel of potentially more relevant products to users arriving from Google Shopping. This increased the chances of conversion through five additional products being featured on a carousel.
76%
website clicks suggested by Automatic Relevance Tuning (ART) model
Problem: With seven search hubs, visitors could arrive on PMI’s digital experience through different touchpoints. Content needed to be available across them all, remaining accessible even as site traffic grew. Yet PMI’s vast content repository was walled up in a DAM platform that used a preset taxonomy, making it difficult to search through.
Solution: With Coveo deployed as their enterprise search engine, PMI converted legacy taxonomy items into search filters. This intuitive organization was not only familiar to visitors, but it also made it easy for PMI to track the visitor language and behavior used to find and interact with information throughout the digital journey.
38%
Search CTR on Learning Library
Take a look inside
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How PMI uses Coveo's AI solution to streamline content discovery across their store, corporate website, learning library, and more. (Page 5)
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How PMI fills in content gaps and addresses learning needs by using site behavior data to make informed decisions. (Page 6)
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How AI data analytics keep PMI adding to their growing taxonomy and serving site visitors with relevant search results. (Page 9)
