How Myprotein Is Driving 14x ROI With Coveo AI

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~40 % consacrés à la R&D
22M customers globally
+1k workforce

In 2004, Myprotein set out with the mission to change the way people fueled their bodies. By 2011, the brand was purchased by THG, and by 2016, it could claim the accolade of being the world’s leading online sports nutrition brand.

More than 22 million people rely on its high-quality products. Its aim is to bring the highest quality protein, vitamins, supplements, and activewear to the market while guaranteeing maximum convenience for customers.

Delivering Personalization at Scale

Problem: Myprotein's ecommerce team aimed to create a personalized shopping journey for visitors at various stages of their buying and wellness journeys. However, efficiently achieving this at scale posed a challenge, as manually creating thousands of merchandising rules was impractical.

Solution: In a three-month implementation, Coveo's AI-powered product recommendation engine seamlessly integrated into Myprotein's ecommerce platform, capturing real-time customer data and behavior. This integration resulted in a 35% increase in online revenue, attributed to the effectiveness of personalized product recommendations and messaging. This level of personalization also significantly contributed to customer loyalty and retention, critical KPIs for the world's leading sports nutrition brand.

↑3.3%

RPV uplift

Increasing Conversions and AOV From Acquired Traffic

Problem: Myprotein faced a challenge in converting new website visitors into paying customers and lacked tools to identify visitor needs and intentions. The team recognized the potential of complementary offers to increase cart size but struggled with presenting them at the right time.

Solution:Coveo's AI-powered product badging and recommendations addressed this by introducing dynamic badges on PLPs and PDPs, automated decisions based on social proof, and successful placements like 'most popular' and 'new-in' badging. The implementation led to a remarkable increase in conversion rates for recently acquired traffic and a substantial uplift in Average Order Value (AOV), boosting overall revenue.

100%

Automated badging

RPV uplift

AI-enabled teams are critical to
Myprotein’s success

Retail and wellness are fast-moving industries. Coveo's AI-powered merchandising tools allow Myprotein’s global teams to test, learn and improve site experience daily, staying ahead of customer expectations. The company is able to innovate more efficiently and rapidly than ever before with Coveo's powerful algorithms and user-friendly interface.

Take a look inside

How Myprotein achieved a remarkable 14X ROI online revenue, directly attributed to the effectiveness of personalized product recommendations and messaging. (Page 6)
How strategic implementation of dynamic badging on PLPs and PDP can lead to a significant increase in conversion rates for recently acquired traffic.(Page 8)
How Myprotein's merchandisers used Coveo to gain invaluable insights, agility and drive an astounding 14x their digital sales goal for 2022. (Page 10)