Plus de pertinence, plus d'achats

Studies show that 90% of consumers expect online shopping to be equal to or better than the in-store experience. And what frustrates online shoppers the most? Poor website search, issues with browsing, and finding the information they need. Relevance in ecommerce is no longer considered a superpower but rather a baseline capability. It is now expected—and can either make or break your shopper experience.

During this eLearning video, discover how Caleres, a global footwear company with 15 brand portfolios, decided to re-platform their ecommerce site to resolve the many complexities and challenges they faced in delivering stellar experiences to their customers. The Caleres team explains how they used Coveo to create rich, relevant and personalized experiences that eliminate friction and drive higher conversion rates as well as increase customer lifetime value.