Why On-Site Search Investments Is the Best Investment You’ll Make in 2022
Great marketing is about expertise. Turn your brand into the expert in your niche by creating content and reap the rewards. But if you're only optimizing your content for organic and paid traffic, you're missing a key part of the equation - site search that converts.
Get more out of your investments in audience acquisition in paid and organic search by optimizing the on-site search experience.
On-site searches have been an undervalued, underutilized, and under resourced tactic in search. But when done well, it can help you be more efficient in the acquisition and more effective in creating value for the customers.
SEO and SEM can get people to your sites. By delivering a compelling search and navigation experience on your website on your mobile applications, you can ensure they always find what they are looking for and enjoy the experience.
Tune in to our webinar to see how a Coveo-powered search will drive your growth in 2022.
Join Coveo's Director of Product Marketing, Stephen Rahal, to start creating an on-site search strategy that helps you optimize every interaction so that your business earns customers for life.
Search is an open window on the user intent. AI takes manual guesswork out of the equation.
After this session, you'll be able to:
- Educate your teams about the value of on-site search and why you need to invest now.
- Benchmark your site search and learn what capabilities are crucial to boosting conversion.
- Rethink how you design navigation and map user journeys with artificial intelligence.
- Start unifying your search and web analytics data to understand customer intent better.
