Scaling With A Digital Support Strategy at Salesforce

How do you live up to customers' expectations for effortless support when you are THE customer experience company?

Leading brands like Salesforce are keeping up with these expectations with a strategy that's scalable and digital, and relevant to each customer.

Here’s the Salesforce approach to creating a digital support strategy.

Join Madhav Thattai, VP of Operations & Strategy at Salesforce, as he shares insights on what it takes to create relevant support experiences serving tens of millions of engagements each year.

Your customers want resolution, education, and value in a way that provides them:

• Low effort.
• High speed.
• An expert who has product knowledge.

You'll learn the building blocks of a personalized yet scalable global support strategy, and how Salesforce approaches search & AI as the foundational elements of the digital experience.

You will learn:

• The foundational recipe for building an intelligent and scalable digital customer support strategy.
• Salesforce's journey to more relevant and personalized self-service experiences that now drive case deflection and tremendous efficiency gains.
• What's ahead in Salesforce's support strategy roadmap and how they are using AI to future-proof their digital experiences.

Customers want an easy and guided experience that connects them from self-support to assisted support.