The Importance of Search on an end-to-end DCX

Although “Site Search” is a widely-used industry term… it goes deeper than you might think. The impact of site search on your overall customer experience — and your team’s ability to convert visitors — means going beyond basic findability. It’s a critical part of your marketing strategy, and should be the foundation of your website.

This roundtable will show you how to make Site Search a window into your customers. Industry leaders will explore how Search is the key to creating an end-to-end digital customer experience across all your sites.

Join Coveo customer, Jessica Caldeira, SunLife’s Manager - Global Digital Marketing & Marketing Technology, as she shares Site Search best practices & misconceptions, why intent matters, and the importance of capturing user insights to deliver more relevant experiences.