Freedom Furniture: From Rapid Expansion to Seamless Discovery with AI

Paula Mitchell, Chief Digital Officer at Freedom Furniture, explains how strategic AI deployment helped the brand overcome key challenges.

From improving product discoverability across a massive 50,000-SKU catalog to streamlining labor-intensive merchandising processes and bridging the gap between in-store and online experiences, AI became the driving force behind Freedom’s transformation.

Watch the interview to:

• Discover how Freedom Furniture achieved a 5.5% uplift in average order value with AI search and product discovery in just 30 days.
• Learn how automated workflows cut down merchandising efforts by 50%, giving the team time to focus on strategic initiatives while maintaining control over results.
• Understand the role of search and recommendations in unifying online and in-store experiences for a customer-first journey.