Harnessing Insights to Increase Sales at Formica

Formica is a leading provider of surfacing solutions for residential and commercial customers. Chances are you’ve seen their countertops in homes as well as their floors and walls in hotels.

Formica faced the reality of having a product-based ecommerce site that was unsearchable. The ecommerce team was not able to push custom content to global users. What’s more, the team couldn’t get data back on user search activity in order to create content to fill the gaps and assist customers even more.

Coveo helped to address these challenges by giving Formica an instantly searchable site. Learn how Formica saw a dramatic improvement in the discoverability of product information on a global scale and was able to use Coveo’s search analytics to achieve high-level personalization and truly unleash the power of AI.