Report

Digital Transformation Trends in Manufacturing Report 2021

Digital transformation in the manufacturing sector continues to accelerate, creating winners and losers along the way. How are these winners navigating challenges, and transforming themselves into experience-centric organizations? Find it out in this report — based on a study of 467 manufacturing executives across the UK and Germany.

Covid has increased the urgency to shift to digital. According to McKinsey (2021), the pandemic has revealed three outcomes — a win for companies that had already scaled digital technologies, a reality check for those that are still scaling, and a wake-up call for those that hadn’t started their digital transformation strategy.
Digital presents opportunities…and complexities. The manufacturing industry is aware of the many opportunities digital transformation presents. However, one of the challenges is the ability to harness data — 50% of the respondents agree that they have low to moderate trust in the reliability of their organization's data to optimize the CX.
4 key recommendations. Get clarity on what you need to consider when investing in new digital technologies — specifically those that will enable consolidation, analysis and intelligent application of data.

4 Case studies of successful digital transformations in the manufacturing industry

See how these manufacturing companies have successfully built digital experiences that connect with and delight customers — with the correct data, integrated experiences, and commerce technologies.

This luxury vehicle manufacturer transformed its buying customer experience to enable customers to purchase cars online. As a result, this company saw completions of its “buy online process” grow by 180% (Page 9).
This high-end luxury diamond manufacturer leverages AI-driven search to deliver personalization and intimacy of the in-person buying experience online. Moreover, their sales team can now use the site as a selling tool to walk B2B customers through their online journey (Page 13).
This footwear company transformed its customer experience into one that delivers a more personalized, immersive shopping experience by using machine learning. As a result, engaged users are driving a conversion rate increase of 20-25% (Page 18).
This roofing specialist doubled its customer engagement with streamlined customer experience — one that enables users all over the world to quickly find products (Page 22).