Customer Effort Is at an All-Time High — Is Search the Key?

Key Takeaways from the CX Relevance Report

• Rising Cost of Effort: 84% of customers struggle to find information or get help.
• Search as the Differentiator: 43% of users head straight to search bars for answers.
• AI-powered assistance is rising: 29% prefer AI-guided troubleshooting over live agents.
• Customer effort is the new loyalty battleground: 72% of users abandon sites after a poor experience.