Ebook

Why Site Search is Strategic in B2B Ecommerce

The B2B buyer is on a mission: they want to find what they need easily — and that customer journey starts in your ecommerce search box. In this ebook, you’ll learn why site search is key to tackle the unique challenge of your B2B buyer journey.

Both B2B buyers and B2B sellers now prefer to digitally self-serve. Why? In part, because B2B transactions through ecommerce are more efficient and effective — they facilitate product discoverability and provide the necessary collateral information to support the purchase decision.
B2B clients are more willing to spend large budgets through ecommerce. McKinsey found that “70% of B2B decision makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000, and 27% would spend more than $500,000.”
Achieving modern site search no longer means months of overhauling websites. AI-powered search and unified index make it easy to search and find the most relevant results across your websites, knowledge bases, and catalogs.

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How AI search improves the B2B buyers journey

A modern site search solution for your B2B ecommerce website enables you to:

Offer a personalized search experience. Whether your buyer is new or returning, modern search lets buyers find the right product faster. This catered customer experience is possible through a combination of initial curation, keyword matching, and machine learning.
Handle a complex product catalog and custom pricing. Search can be complex for a B2B ecommerce website that hasn't adopted advanced technology. A modern site search platform should be able to use data from a CRM and ERP to tailor results according to custom catalogs — enabling personalized search.
Guide your buyers through their purchase. Modern search facilitates the B2B buying process by recommending products based on your customer’s previous purchases, or through educational content.

Discover all the benefits an AI-driven site search can bring to your ecommerce business — it's time to improve the digital commerce experience of your B2B website!

Download The Ebook