Ebook
Buyer’s Guide for Best Enterprise Search Engine
Today's customers expect a personalized, frictionless and relevant search experience across all digital touchpoints. In this ebook, you’ll find key considerations you have to evaluate when looking for the best enterprise search software. As a sneak peek, here are just a few:
- Crawling and indexing content. Content — the bread and butter of knowledge management — often lives in multiple websites and systems, making customers pick and hunt their way through it. AI-site search today can unify these data sources to offer relevant search results.
- Applying intelligent automation and prediction to search. Customers expect fast and relevant results when using the search box. Artificial intelligence (AI) can help to enrich search queries (based on customers’ behavioral data), and ultimately offer relevant information.
- Implementing search across all digital touch points. Relevant experiences aren’t based on a single channel. This means the search technology you choose must be able to unify multiple websites, datastores and systems — in multiple languages and even locations.
- Cross-promote products. If you carry multiple brands, a unified search experience can help to promote products between those brands. Moreover, you can get a complete picture of your customers’ likes and preferences.
- Cross-promote content. Unified search can help connect customers to your content — such as ebooks, blogs, or podcasts — bringing them value as they engage with your brand across channels.
- Provide omnichannel support. Customers frequently shift between support channels, expecting continuity in service. Search has the ability to connect every channel — improving both customer service and agent proficiency.
In sum, search gets better when you stop siloing content sources. It’s time to unify your digital experience!
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