River Island partnered with Coveo to help overcome shopping hesitation and boost customer engagement in highly personalized ways. From location-based messaging to updates on the hottest in-stock items, the brand has been able to make customers feel like they are part of a fashion movement through timely marketing personalization and unique customer interaction opportunities.
With a continued focus on each customer segment and curation of experiences for each individual shopper, the 30-person marketing team can keep a consistent look and feel across shopping channels, including the app and desktop site. Looking ahead, they can continually adjust engagements to meet the needs of both the new and loyal customer, alike.
