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March 2025

Real Customer-First Experiences Start with AI‑Relevance

Real Customer-First Experiences Start with AI-Relevance
March 2025

Digital experiences are failing and AI-relevance is the fix. The enterprises that win today understand that AI-relevance is a competitive differentiator. In the current AI market, enterprises want results, not hype. Here are 5 key AI-relevance principles to follow:

  • AI-relevance powers the experience advantage
  • The value (and the money) is in the long tail
  • AI experiences must be unified
  • Search & relevance are the foundation of GenAI success
  • Never believe AI claims — test & measure on your own data
Louis Têtu
Chairman and CEO
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