Customer Centricity
A customer-centric business is one that cares more about its buyers than it does about making a quick buck. They’re not just pumping out defective products, buggy software, or low-quality services to cash in on their audience. Instead, they focus on providing the best possible customer experience, because they know that that’s how you build a sustainable brand.
How can I apply customer-centricity to my business?
Put your customer in the driver’s seat and let them direct your business. Ask for feedback through surveys, forms, and in conversations with your customer service team. Then, apply the feedback as you iterate your offers.
When you successfully act upon feedback, your customers will feel listened to. You’ll strengthen the relationship they have with your brand. And, as a result, you could see more purchases, a higher customer lifetime value, and drastically lower churn.
