Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a tricky one. How do we explain this in the simplest way possible? Okay, got it: Conversion rate optimization is the process of optimizing your conversion rate. Nailed it.

< Back to Glossary

Why should I care about CRO?

In a perfect world, every business would care about implementing strategic CRO. Lucky for you, a lot of them don’t. Which leaves you with a massive advantage over your competitors.

The CRO process typically involves a full-funnel strategy. Which means that you work to optimize every piece of marketing collateral in your business from ads to web pages and emails. And depending on your business model, involving your sales team and customer service team could also lead to massive gains in conversions.

But why should you care? Well, we imagine you care about generating more leads. And lowering acquisition costs. And increasing revenue. All of which are expected outcomes when you implement proper CRO.

How can I optimize my conversion rate?

Great question! We’ve got another glossary entry all about conversion rates – and it includes our 5 favourite CRO strategies. Click here to read it now.