Coveo Appoints Brand and Experiential Marketing Leader, Sheila Morin, As Senior Vice President of Corporate Marketing & Brand

Coveo, maker of the leading relevance platform, today announced Sheila Morin as its new Senior Vice President of Corporate Marketing and Brand. She will play a crucial part in building a strong, distinct and meaningful brand with Relevance at its core. Her presence will help Coveo accelerate its growth as a global SaaS company powering relevant digital experiences for the world’s most innovative brands. 

Morin brings extensive experience building iconic brands and being a thought leader and advocate for delivering on engaging experiences. Morin recently led Marketing Strategies, experiences and brands as CMO for Cirque du Soleil Entertainment Group, where she helped deliver on worldwide brands management, fan engagement and loyalty, and advertising and content. She has also held brand and product innovation leadership roles at Loop Industries, Danone, Procter & Gamble, and L’Oreal.

“It’s an extraordinary opportunity to join a fast-growing innovator like Coveo. Businesses, both B2B and B2C, have come to recognize the criticality of engaging their customers with relevant digital experiences. Coveo’s platform is a game-changer for brands looking to make a lasting impact on their customer and employee experiences,” said Morin. “I am truly excited to join this great company. Together, we will build a powerful, memorable and meaningful brand to support Coveo’s phenomenal relevance platform.”

“I’m thrilled to have Shelia join the team," said Michael Ni, Chief Growth Officer, Coveo. “Coveo has become a technology ‘Unicorn’ by powering the relevant experiences behind innovators like Salesforce, ADP, Rolex, and Marketo with AI-driven search, discovery, and personalization.Sheila’s background in generating outsized awareness and building great brands will be critical to drive awareness and evangelize that companies need to put relevance at the top of all engagements in order to compete in today’s digital economy.” 

Morin will be based in Coveo’s Montréal office.