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Ways AI Is Closing the B2B Ecommerce Experience Gap
People expect their B2B buying experience to be similar to what they are accustomed to receiving as B2C consumers — relevant search, convenience, and personalized customer service.
How can B2B Ecommerce companies bridge the experience gap?
As customization and choice become prevalent in the B2C Ecommerce shopping experience, B2B suppliers are embracing AI to level up and meet their buyer’s expectations.
Tune in to our webinar to see how AI can close the B2B Ecommerce gap.
AI works for your business by identifying a person’s desired experience and routing them to get that experience with product recommendations and intelligent search.
It’s a unique digital support experience tailored for every customer.
Listen in as three B2B Ecommerce leaders discuss where B2B suppliers should improve their digital experience to close the gap with B2C.
We’ll cover:
- How customer expectations have changed in B2B.
- The hidden cost of irrelevance.
- How AI is making a measurable impact and how to avoid the pitfalls.
- Personalization and recommendation strategies.
- Ways to remove friction points for buyers on your storefront.
