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Coveo Platform™ for Retailers
Drive profitable ecommerce growth
Boost conversions on your digital storefront and increase your customer lifetime value by providing personalized shopping experiences—profitably.
Studies show that 86% of buyers are willing to pay more for a better customer experience. And 54% would pay more to find what they are looking for in just a few clicks.
Coveo helps retailers deliver personalized digital experiences for people, not personas. This means you can go from guessing what would work based on what your customers generally want; to precisely knowing what each shopper needs —and serving that need at any specific moment.
Intent-driven personalization
Deliver relevant search, recommendations, and content even for first-time, anonymous visitors based on their real-time online behavior.
Intuitive machine learning models
Tailor product and query suggestions, search results ranking, and relevant recommendations.
Tailored site content
Create custom journeys that showcase relevant products based on customer preferences and needs to help them buy more.
Gartner states that companies who incorporate AI into their ecommerce platform will improve customer conversion rates by up to 30%.
Coveo helps retailers balance personalization with what makes good business sense. Our powerful AI can factor in the parameters you choose to drive your ecommerce profitability.
For instance, by adding margins and return data, you can optimize the complex trade-off between products that are most likely to be bought and products with high margins and low returns. You can also use customer data to predict what will retain your most valued customer and serve attractive offers to increase their lifetime value.
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Supply chain data
Use real-time inventory availability and store proximity to show only in-stock merchandise at the location nearest them and minimize shipping costs.
Financial data
Use pricing, product margins, rebate incentives, and advertising to surface the most profitable product SKUs ahead of other
Post-purchase data
Use return rates and product cost-to-serve data to de-emphasize products that lose money.
Coveo frees your merchandisers from tasks that drag down your enterprise. Instead of perpetually tweaking rules to improve product discovery, they’re empowered to spend their energy and creativity developing and testing new strategic ideas that help scale your business.
Our Merchandising Hub enables merchandisers to conduct powerful tests to identify and fill customer experience gaps easily.
Create timely prompts
Recommend shoppers to replenish products with perfectly timed messages onsite and via email, securing that all-important repeat purchase.
Optimize relevance
Test different iterations of recommendations, product badging or tailored offers and learn what works best.
Personalize in real-time
Offer 1:1, integrated recommendations and search experiences using in-session context and behavior to understand shoppers’ intent.
Shifting co-op dollars to digital channels is imperative for most retailers. But the challenge is aligning featured products with relevant organic product results once shoppers land on your site.
Coveo search & recommendations drive relevant retail media adverts. Our AI can feed retail media advertising engines, like Crealytics, to increase conversions.
AI-powered retail media
By integrating your retail media with a personalization engine, ad results are always highly relevant to shoppers, converting more often and yielding better results for advertisers.
Relevant product ranking
Use the Coveo platform to ingest advertising commitments for each SKU and include that data to rank products.
Optimized margin per visit
You decide how much advertising impacts product rankings. We can help optimize the margin per visit to your website based on the combination of product and advertising profits you determine.
How Coveo works for retailers
Getting started with profitable personalization is easy with Coveo
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In just 30 minutes, our experts will identify and walk you through some of the ecommerce shopping gaps. Then, they’ll give you a wealth of “quick win” recommendations you can start using immediately. A $2,000 value – free!Get a free assessment
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Things get done in hours instead of days or weeks. Our Professional Services, Customer Onboarding, Customer Success, and Business Development teams work with you throughout the process. This helps ensure you realize your expectations.Stress-free deployment
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Coveo’s machine learning automatically begins analyzing customer data to tailor the content. You can also take a more hands-on approach and tune individual models yourself. Either way, understanding your customer intent has never been easier.Machine learning starts from Day 1!
How Coveo works for retailers
Coveo integrates with any ecommerce platform
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With Coveo powering your Salesforce storefront, you can: Tailor product recommendations. Rank search results intelligently. Personalize content to individuals.Coveo for Salesforce Commerce Cloud
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Coveo’s enterprise-class AI complements SAP Customer Experience and helps you get the most out of your SAP Commerce Cloud or SAP Hybris solution.Coveo for SAP Commerce Cloud
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Intuitive ecommerce site search, relevant product recommendations, and personalized shopping experience throughout the shopper journey, through headless API calls.Coveo for Commerce
Coveo is a very strategic part of [our re-platforming], not just an add-on or just any other vendor. It’s really central to how we’re powering product detail page recommendations, how we’re powering the sort and rank position, and how the filters and facets work.
Dan Cornwell
Director of Ecommerce & Digital Experience, Caleres
