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Coveo and Hearts on Fire: Relevance That Makes Your Business Timeless
Finding a ring that’s as unique and special as the person you’re buying it for can be challenging.
But can you imagine looking for the dream ring, and there are 500 pages of them? That could be an entire weekend spent trying to find the perfect one.
Hearts on Fire, an online diamond retailer, had an innovative solution: AI Search technology that makes finding the perfect ring easy and fun.
Coveo-powered searches sift through inventory in real-time and introduce you to rings that fit your tastes and personality.
Now all you have to do is choose one.
Hearts on Fire set out to take what has traditionally been a 1-on-1 intimate shopping experience and deliver it digitally — all while meeting the expectations of their customers and upholding their brand promise.
Customers want to be engaged without being overwhelmed.
They don’t want to spend their time combing through jewelry that is out of their budget, the wrong cut, or stone.
Buying a ring should be a pleasant, memorable experience.This experience is an expectation.
Purchasing a ring should be a confident experience.
A customer experience that stumbles through a clunky platform can ruin the crucial beginning of the journey.
Watch as Hearts on Fire use AI-powered technologies for their online shopping experience and how they balance their technical, aesthetic, and user experience to educate and engage customers.
Watch this webinar to learn how they:
- Improved findability and merchandising of a complex product catalog
- Delivered a beautiful user experience while meeting deeply technical requirements
- Drove results with a single platform to manage both their public site and portal experience