Evangelizing an Omni-Channel Strategy

In today’s hypercompetitive and volatile markets, consistent and relevant omni-channel customer experiences are more important than ever before. But how can organizations obtain buy-in from all stakeholders? How can businesses create an omni-channel strategy that morphs from a “purely IT” project to a company-wide initiative?

Bonnie Chase, Director of Product Marketing at Cove talks to two of our customers about best practices for:

Convincing business leaders across different departments about the importance of the consistent customer experience

Educating cross-functional teams on how the omni-channel strategy will positively impact their work

Communicating with customers to explain the strategy and what it means to them

Get practical tips from professionals who pulled it off!