Relevance is in the eye of the Beholder

According to McKinsey research, 75% of consumers experimented with a new brand during the pandemic. In a hyper-competitive market for loyalty and acquisition, relevance is now more important than ever before.

Join Brian Solis, Global Innovation Evangelist at Salesforce, Digital Anthropologist, and Author as he talks about how the customer and employee experience is the driver of improved customer satisfaction, increased customer lifetime value and ultimately, more meaningful relationships across the board. You’ll learn about the pressing need to leverage relevance to create engagement that should never be left to chance.