Real Customer-First Experiences Start with AI‑Relevance

Digital experiences are failing and AI-relevance is the fix. The enterprises that win today understand that AI-relevance is a competitive differentiator. In the current AI market, enterprises want results, not hype. Here are 5 key AI-relevance principles to follow:

• AI-relevance powers the experience advantage
• The value (and the money) is in the long tail
• AI experiences must be unified
• Search & relevance are the foundation of GenAI success
• Never believe AI claims — test & measure on your own data