Winning GenAI Experiences Start with Great Search: Featuring Findings from Forrester

In this Masterclass, Rowan Curran, Senior Analyst at Forrester shares how organizations who want to leverage the transformative power of GenAI must elevate their approach to search technology.

Robust site search capabilities are essential for unlocking the full promise of GenAI, serving as a critical tool for deeply understanding both customers and employees – every query on a site search is not just a query; it's a high-intent signal for potential revenue, cost savings, and enhanced customer loyalty.

Rowan will help you understand how to ready your organization for what’s next; how work will get done, collaboration will happen, and companies will use AI Search and GenAI together to differentiate themselves and grow.

In this masterclass, we'll learn: Learn how world-class genAI experiences are powered by AI Search Use high-intent signals from search to grow revenue, reduce costs and enhance loyalty Activate your GenAI strategy with an elevated approach to search