Top 3 Tips On Using Site Search To Increase Conversion Rates
Visitors that use site search often have higher levels of engagement. In fact, site search users are 5-6x more likely to convert. But how can you optimize the search bar for conversions? Discover the top three best practices for optimizing your site search to increase conversions and boost sales.
By implementing site search best practices, businesses can increase conversion rates which can make a big impact on their revenue. We’ve put together some site search best practices to help you improve your site search and win more conversions.
Site search acts as a gateway for customers to find what they’re looking for fast, so it’s important to optimize it in order to see more conversions. In fact, visitors that use site search are much more likely to convert than those who do not. They often have higher intent levels than those who are just browsing, so paying attention to your onsite search can actually yield revenue results. Don’t ignore the power of your site search!
From search bar location to relevancy of results, you want your visitor's onsite experience to be seamless and intuitive. Search bar design and location can help make a better experience, as can search suggestions and categories. It’s also important to use analytics to identify the most relevant results for site search based on user data to help visitors find what they are looking for faster. The more relevant the results, the more likely a user is to convert, so make it easy for them to find and use the search bar and get useful results.
Speak to customers by using their own language rather than internal jargon. Listen to what customers are saying to understand what will resonate with them most. You can do this by using surveys, interviewing select customers, or taking online polls to understand how your customer talks about your brand and products. It’s also helpful to pay attention to the queries they’re typing into the onsite search engine to uncover the most effective messaging for your site.
