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Director, Marketing Operations
- Canada
- Marketing
- Full-time
- Remote
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Lead the Team Behind the Tech: Scale Marketing with Purpose and Precision
At Coveo, we believe that scaling marketing success requires more than great tools and sharp strategies—it requires exceptional leadership. We're looking for a people-first, outcomes-obsessed Martech expert to lead our high-impact Marketing Operations Team and drive marketing operations excellence across our marketing team. This is a pivotal leadership role, central to how Coveo scales, aligns, and delivers on ambitious growth targets.
You’ll be at the helm of a deeply collaborative, highly skilled Marketing Ops team—mentoring, motivating, and multiplying their impact. You’ll not only lead the team that powers our campaign execution and Martech stack, but you'll also foster a culture of continuous improvement, cross-functional alignment, and human-centric performance.
As our Director, Marketing Operations, you will:
- Define the strategic direction and operating rhythm of the Marketing Operations team while actively mentoring and growing a high-performing, cross-functional group of specialists.
- Lead and optimize our Martech stack (Salesforce, Marketo, 6sense, TractionComplete, etc.), plus run our campaign ops (emails, webinars, and more) and platform operations ensuring systems are scalable, efficient, and fully aligned with business needs.
- Drive automation, reporting, and continuous process improvements—adopting AI tools and measurement frameworks to accelerate performance, improve speed-to-market, and maximize ROI.
- Oversee platform rollout, enablement, and training programs to ensure strong adoption, ease of use, and self-sufficiency across the marketing organization.
- Champion data quality, governance, and strategic reporting in close partnership with analysts and executive stakeholders—translating insights into clear, actionable decisions.
- Act as a trusted partner to Sales, RevOps, IS, and GTM teams—leading with influence across cross-functional initiatives, tech stack evolution, and operational alignment.
Here is what will qualify you for the role:
- 10+ years in B2B Marketing Operations, including 5+ years in a team leadership role—ideally within SaaS or enterprise technology
- Strong expertise with modern Martech platforms—particularly Marketo, Salesforce, 6Sense, GA4—and driving their adoption and improvement
- Experience leading cross-functional initiatives and influencing at all levels in complex organizational structures
- Excellent analytical, communication, and strategic planning skills
What will make you stand out:
- Experience implementing AI solutions in marketing workflows or automation initiatives
- Proven success in building and maintaining scalable lead lifecycle frameworks, reporting models, and governance practices
- Familiarity with data integrations and API connections between CRM and marketing tools
- A passion for team development, collaboration, and delivering value through operational excellence
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, or national or ethnic background.
#li-remote
Absolutely! This is a question women and under-represented groups ask themselves more often than the rest of the population. Don't underestimate yourself, we are not looking for someone perfect but for someone who is motivated, capable and who will thrive in this position. Allow us to discover you!
Coveo is a Quebec-based company, pioneer in AI-powered search and recommendations. Coveo uses AI technologies and intelligent search to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless, content-rich, thus boosting conversion.
If it were easy, someone else would have done it. All of our colleagues at Coveo find the drive to continuously seek new challenges and test roads no one else has ever explored. This ethos has allowed us to become a world leader in an innovative industry and to create a collaborative, diverse and trusting place to work filled with amazingly talented and passionate people. We love a good challenge, and we never say no to an opportunity to learn and develop new cutting-edge skills. Discover our values here
In-person
This role requires you to be in the office full-time, whether it be at our Quebec, Montreal, Weert, or London locations. Our modern infrastructures are designed to enhance cross-team collaboration and promote overall well-being.
Hybrid
Our offices in Quebec City, Montreal, London and Weert are designed to foster collaboration and your well-being. We gather there on our pillar days two times a week to strengthen in-person interactions and encourage creativity, all while providing you with the flexibility of a hybrid environment.
Remote
We hire from all over the world because the diversity of backgrounds fuels our continuous innovation. Our benefits will enable you to work comfortably from home, but you may be required to travel to attend our in-person team-building events.
