When the biggest names in technology look for a way to make their customer and employee experiences smarter, faster, more secure, and more relevant, they turn to Coveo.
We’re not talking about small improvements — we’re talking about real transformation. Seven of the top 10 global technology companies, including Dell, Salesforce, and Cisco, rely on Coveo’s AI search, personalization and generative experiences to help their employees work smarter and their customers find exactly what they need — whether product or information — without the frustration. Coveo powers augmented relevance at every point-of-experience for the world’s leading enterprises, driving superior business outcomes from all their digital experiences.
But why Coveo? With so many AI solutions flooding the market, what makes this platform stand out?
The answer is simple: Coveo isn’t just another search engine or AI tool. It’s a true intelligence layer. In addition to unifying and understanding all content — regardless of format or source — across the enterprise, its machine learning models also grasp user context, adapt to behavior and needs, and continuously optimize to deliver tangible business impact.
How does Coveo do this? With Unified AI-Relevance.
What Is AI-Relevance?
Relevance is the degree to which the enterprise-wide content, products, recommendations, and advice presented to a person online aligns easily with their context, needs, preferences, behavior and intent.
Relevance is about moving from basic personas, to real 1-to-1 personalization.
For years, we’ve talked about customer centricity and personalization. But what people truly seek is relevance—they want companies to be meaningful and timely to them in their interactions.
It’s about delivering the right experience to the right person at the right time. It’s the difference between frustration and delight, disengagement and loyalty.
When businesses get it right, we reward them: we engage more, buy more, and stay loyal. In the workplace, relevance fuels growth, performance, and effortless excellence.
Relevance empowers both individuals and businesses to thrive—it’s that simple.
Why Is Unified Relevance So Challenging?
Achieving Unified Relevance is no small feat.
Today’s audiences are vast, diverse, and expect hyper-personalized, coherent experiences across every interaction. Delivering this at scale isn’t just difficult — it’s impossible with human effort alone. You need AI.
True Unified Relevance demands more than just great content; it requires seamlessly connecting people, content, and touchpoints to create a cohesive, intelligent experience. It means managing an immense volume of data, unifying multiple interactions, and ensuring consistency across countless systems—all while adapting in real time to each individual’s unique journey.
Achieving Unified Relevance is not just a goal — it’s a true science, and one that Coveo AI offers.
Let’s take a closer look at how Coveo is helping the world’s most innovative companies stay ahead.
Dell: Powering a More Connected, Efficient Workplace
Dell leverages Coveo globally across more than 5 use cases, from website personalization and ecommerce to knowledge discovery for both customers and agents — including enhancing their internal employee experience. Let’s take a closer look at their workplace use case.
If there’s one company that understands the power of digital transformation, it’s Dell. With 165,000 employees spread across the globe, Dell needed a way to keep its workforce connected and informed.
Their solution was Inside Dell, an internal hub designed to give employees easy access to the information, tools, and resources they needed to do their jobs.
But over time, Inside Dell became cluttered with content, making it harder — not easier — to find answers. Employees were wasting time digging through outdated or irrelevant materials, creating frustration and inefficiency.
How Dell Used Coveo AI to Fix the Problem
Rather than overhauling their entire system, Dell turned to Coveo to make Inside Dell smarter.
- AI-driven search & personalization helped employees find exactly what they needed, even if they didn’t know the right search terms.
- Unified search with 30+ native and universal connectors eliminated silos, making it easier to access knowledge stored throughout the enterprise in tools like Jive Software, Workday, and ServiceNow.
- Context-aware recommendations surfaced relevant content based on role, search history, and behavior.
The Result?
- Employees got answers faster, reducing frustration and boosting productivity.
- Knowledge sharing improved, making it easier for teams to collaborate.
- Inside Dell became more than just an intranet—it became an intelligent, unified knowledge hub.
For a company that helps businesses embrace digital transformation, Dell proved that the right AI can make an enterprise work smarter from the inside out. With Coveo AI, their employees can do more on their own, faster.
Relevant reading: Building a More Connected Way to Work at Dell Technologies
Salesforce: Reducing Support Costs by Millions with AI-Powered Self-Service
Salesforce leverages Coveo across more than 18 use cases, from user communities like Trailhead to the agent experience to AppExchange to find solutions — including enhancing their customer self-service.
As a leader in customer relationship management (CRM), Salesforce knows the power of great service. But even they faced a challenge: too many customers were opening support tickets for problems they could have solved themselves.
Their knowledge base had the right answers — but customers weren’t finding them.
The Result?
- A high volume of unnecessary support cases.
- Increased operational costs.
- Frustrated customers who wanted faster answers.
How Coveo Helped Salesforce Save $2 Million a Year
By integrating Coveo’s AI search and recommendations, Salesforce made their self-service experience more effective, reducing support case volume by 20,000 cases per year and saving an estimated $2 million annually.
Here’s how:
- Unified content access, to ensure that no matter where someone asks a question, they get the right answer — every time.
- Personalized search results ensured that users found the most relevant help articles before submitting a ticket.
- Case Assist machine learning model assists in ensuring cases are routed to the solution engineer best suited to resolve the issue.
With Coveo, Salesforce turned customer self-service from a frustration point into a competitive advantage — one that saved money while improving the customer experience.
Relevant viewing: How Salesforce & Coveo Equip Enterprises with AI at Every Point-of-Experience
Cisco: Helping Sellers Close Deals Faster with AI Search
For a company like Cisco, where technology moves fast and competition is fierce, having up-to-date, easily accessible information is crucial. Their sales teams rely on SalesConnect, an internal knowledge hub that provides product details, technical specs, and positioning guidance.
But there was a problem: people couldn’t find what they needed.
Sellers were spending too much time searching for relevant content, struggling with outdated search results, and getting frustrated with an experience that wasn’t keeping up with the pace of business. Worse, it was slowing down deals.
That’s when Cisco brought in Coveo AI.
What Changed?
Cisco integrated Coveo’s AI-powered search and recommendations into SalesConnect, making it easier for sales teams and partners to find the right information at the right time.
Cisco’s gains:
- Smarter search results: Coveo’s Automatic Relevance Tuning (ART) ensures that the most relevant results appear first, boosting engagement by 55%.
- More intuitive experience: Query suggestions help guide sellers toward the right content, increasing click-through rates by 16%.
- Proactive content recommendations: Even when users aren’t sure what they’re looking for, Coveo surfaces helpful information, leading to an 8.1% increase in personalized content interactions.
The impact was immediate. Sellers could spend less time searching and more time selling — giving them a competitive edge in fast-moving markets.
Relevant viewing: How Cisco’s SalesConnect Improves Seller Productivity with AI Search
Why the Best in Tech Choose Coveo
What do Cisco, Dell, and Salesforce all have in common?
They each had a search and discovery problem — and they solved it with Coveo AI.
What Makes Coveo Different?
- AI That Actually Works
Many artificial intelligence tools make claims and promises they can sustain, but Coveo’s large suite of AI models are built specifically to understand intent, context, and relevance at an enterprise scale, and it delivers. Customer after customer gains amazing business outcomes and real ROI as a result of leveraging Coveo AI. - Seamless Integration
Coveo doesn’t replace existing systems — it makes them smarter. With out-of-the-box integrations for SAP, Salesforce, ServiceNow, Shopify, Genesys, AWS, Sitecore, Optimizely and more, businesses don’t have to rip and replace their tech stack to get value. Coveo seamlessly integrates as the intelligence layer within your tech stack, unifying data, content, and interactions to deliver smarter, more relevant experiences. - Proven ROI
- Cisco sellers work more efficiently, with AI boosting content engagement by 55%.
- 165,000 Dell employees find answers faster.
- Salesforce saves $2 million a year on support costs.
- And many more happy customers…
- AI-Relevance Platform That Keeps Getting Smarter
AI is evolving rapidly, and Coveo’s subscription to innovation ensures that customers benefit from continuous improvements.
Are You Ready to Future-Proof Your Digital Experience?
The biggest companies in tech don’t just choose Coveo for what it does today — they choose it for where it’s going.
If you’re ready to reduce friction, improve efficiency, and create intelligent experiences for your customers and employees, it’s time to see Coveo in action.
Let’s talk. Request a demo today.
Disclaimer:
Based on internal analysis using the official Fortune 500 list (the “F500 List”) available as at March 3rd, 2025. Using the F500 List, Coveo used its reasonable judgment to determine the enterprises part of the F500 List who are “global technology companies”, and then filtered all such companies to make the determination that it has entered into contracts for services (active) with seven of the top 10 global technology companies (measured by total revenue).