Alex Dassa

Alex Dassa is Coveo’s Vice President, Business Value and Global Enablement, having joined Coveo in 2021. In this role, Ms. Dassa oversees both the Strategy & Business Value Advisory practice and Global Enablement function. The Strategy & Business Value Advisory practice works with Coveo’s customers to establish their strategic AI-Experience roadmap, estimate its business impact and demonstrate the business value realized. Ms. Dassa also leads the Global Enablement function, responsible for enabling all Coveo teams, customers and partners in attaining targeted levels of AI expertise. Ms. Dassa has 20 years of experience in establishing business strategies, operational excellence and leading transformational programs. From 2005 to 2014, she served a multitude of industries as a management and strategy consultant with Accenture. As a part of Accenture’s Canada Executive Team, Ms. Dassa led the Business Analyst practice and led Accenture Canada’s strategic planning while leading transformation programs for the global Fortune 500. Following this, Ms. Dassa led two business units simultaneously at Pratt & Whitney (launching and leading their eCommerce business unit while managing the Innovations business unit serving the aftermarket). She then joined AtkinsRéalis (previously, SNC-Lavalin), leading the development of corporate and business unit strategy for its executive team and Board of Directors. Ms. Dassa has a Bachelor of Commerce from McGill University, where she graduated with Distinction.