Websites are about to change in a big way. 

With new search technologies launching weekly — like SearchGPT, Perplexity and Google bringing generative AI to search — we all can get information without visiting a brand’s website. 

But your site still acts as a 24/7/365 front door for your business. So when visitors get to your website, the experience you deliver needs to do an even better job of answering questions, solving needs and keeping them coming back. 

Enterprise marketers need to invest in making their websites relevant at scale by creating personalized, engaging experiences for every individual. To do that, they need to be super clear on the goals of their websites — and have the capabilities and skills to move fast, test, measure and continuously improve. 

What’s more, marketers need to re-think journeys to unify content and disparate digital experiences. But, many enterprises have multiple, global sites with possibly relevant content requiring visitors to navigate or use Google to find what they need.  

Can your current website technology bring your content together and be relevant at scale?  

A Game-Changing Collaboration

Understanding the challenge, leading enterprise marketers are starting to invest in new technologies, new processes and new UI frameworks to create the experiences that will meet visitors’ needs for relevance.  

McKinsey found that the biggest increase in generative AI adoption since last year has been in marketing and sales, where use has more than doubled.

And according to Forrester, 43% of site visitors navigate immediately to the search box — and those that conduct a search are 2-3x more likely to convert.

Gartner discovered that at least 70% of organizations will be mandated to acquire composable digital experience platform technology, as opposed to monolithic suites in the next two years. 

That’s why we’re thrilled to announce that Coveo is partnering with Optimizely, a premier digital experience platform provider and 5-time leader in Gartner’s Magic Quadrant for Digital Experience Platforms.  

“We’re excited to partner with Optimizely to help companies fully harness their content,” said Ann-Marie Darrough, Coveo’s VP of Alliances and Partnerships. “This collaboration expands Coveo’s flexible, adaptable approach, giving enterprises seamless access to our best-in-class AI Platform capabilities. This ensures their content is easily discoverable, engaging, and personalized for every visitor.” 

AI Search & Generative Answering for Every Optimizely Website 

Combining Coveo’s advanced AI search and generative answering capabilities with Optimizely’s robust content management system (CMS) creates a powerful synergy. 

“Coveo’s advanced AI capabilities and commitment to delivering personalized, relevant digital experiences will enable our customers to understand intent and serve up the right content, ensuring content stored in and across Optimizely is easy to find and highly relevant,” said Jessica Dannemann, Chief Partner Officer at Optimizely.

The partnership offers Optimizely customers easy access to the AI-search and answering capabilities they need from Coveo: 

  • AI-Powered Generative Answering: Coveo’s solution empowers users to self-serve with instant, accurate answers, reducing support costs and enhancing satisfaction.
  • Hyper-Personalized Experiences: Leveraging a suite of AI models, Coveo understands user intent and delivers tailored search results and recommendations, driving conversions and engagement.
  • Effortless Content Discovery: By indexing Optimizely CMS content, Coveo ensures that all content is easily discoverable.
  • Unified Content Access: Coveo’s unified hybrid index breaks down data silos, and unifies content across multiple sites without the need for costly migrations.

Enterprises using Optimizely on their websites — including its new SaaS CMS — can take advantage of Coveo. Customers opting to start using the new SaaS CMS while maintaining their current website can also index both, and use Coveo to bridge the gap.  

Coveo Makes it Easy to Bring AI Search to Every Website 

Over the last few years, Coveo has invested significantly into core capabilities that make it easy to deploy Coveo within any website. Investments spanning from improved web and sitemaps connectors, a new GraphQL connector, Coveo-hosted search pages for rapid deployment and massive improvements to the Atomic UI library. 

To make it even easier for Optimizely customers to deploy Coveo, we have experimented and documented best practices and “recipes”. This lets customers and partners focus on creating the best search experiences and forget about the repetitive tasks of deploying and integrating.

“This approach allows Optimizely customers access to the powerful Coveo platform quickly while maintaining all of the control and flexibility customers need. Once Coveo and Optimizely are connected together at the API level through our GraphQL connector, Coveo makes it really easy to build the modern search, recommendations or even GenAI experience your customers are expecting,” said Nick Bordeleau, Head of Product Relations at Coveo.

Anyone who wants to leverage Coveo on their Optimizely website will find that Coveo’s unique approach to integration is designed to be: 

  • Flexible and Composable: Developers can customize the integration with various deployment options and flexible search UI tools.
  • Scalable and Performant: You can add growing collections of content, increasing audiences, and even new use cases since it’s a platform that can provide a total experience. 
  • Fast Time-to-Value: No/low code options and developer-friendly tools enable quick implementation, delivering value from day one.

By bringing together AI search, generative answering, and content management, Coveo and Optimizely are set to redefine what’s possible in the realm of digital experiences. Together, they’re making content not just accessible but intelligently personalized and engaging.

Leaders are Supercharging their Digital Experiences with Coveo 

Customers that use Coveo are thrilled how well it works. Their words speak for themselves: 

“What started with a test turned quickly into rolling out to our global support platform Xero Central, and the transformation is outstanding,” said Nigel Piper, Executive General Manager, Customer, at Xero. 

“With Coveo’s Relevance Generative Answering, our customers are searching less and getting what they need faster. Every search time is reduced by 40%, and we’ve also seen a 20% decrease in sessions needing additional customer experience support.”

Learn more about Xero’s journey with generative AI. 

“Coveo is instrumental in bringing all our different sites together,” said Laurell Poertner, Senior Director of Digital Services at F5 Networks. 

“It helps us have one voice, one F5 experience for our customers. Our users have told us that for a more complex search, and especially when you are summarizing multiple documents, Coveo Relevance Generative Answering comes out on top.”

Learn more about F5 Network’s journey with generative AI.

“With Coveo, SAP Concur is delivering innovative customer & agent experiences with AI Search & Recommendations,” said Michelle Lewis-Miller, VP, Head of Strategy & Transformation, SAP Concur Product Support. “We’re confident that will continue well into the future.”

Learn more about SAP Concur’s journey with generative AI.

Ready to Supercharge your Website with AI?  

Coveo is on a mission to bring AI to every point-of-experience — powering remarkable, individualized and generative experiences that optimize business outcomes. 

The best way to get started with Coveo is to request a Coveo demo and 1:1 consultation with a Coveo expert.

To learn more about using Coveo AI search and generative experience platform watch the Optimizely Masterclass on Coveo. 

If you’re an Optimizely partner, participate in Optimizely’s hackathon!  

And, look out for Coveo at Opticon in November.